Kurt Baumeister: On the Synergy of Being a Book Editor, Critic, and Novelist
A 7.13 Books Editor Weighs in on the Business
Happy Friday friends and fellow scribes—I’ve been on Substack for a little over a month, and as is true for many writers, my least favorite part of this vocation is promoting my work (evidence possibly to the contrary ;). But here goes: until April 30, subscriptions are 25% off.
Today’s post features an abridged version of an interview with Kurt Baumeister that first appeared in Catapult’s erstwhile literary magazine Don’t Write Alone.
I spoke with Kurt earlier this year about his role as acquisitions editor for 7.13 Books and the history of his authorial, editorial, and critical work.
Kurt Baumeister is one of the savviest literary people I know. He’s also one of the most generous. Although it’s probably said too often or too flippantly in our era of 280-character wisdom bombs, memes, and online dog-piles, kindness really does seem to be in ever-dwindling supply—whether we’re discussing the whole world or the part of it associated with books. Kurt, to my mind, is a rare person: a brainy, kind man of letters who routinely elevates the work of other writers while remaining exceedingly modest about his own accomplishments.
I first met Kurt, albeit virtually, about six years ago when he reviewed my story collection The Virginity of Famous Men for The Nervous Breakdown. Not long afterward, I read his debut novel Pax Americana—which is arrestingly well written and often very funny—an innovative spy caper with character descriptions offered in the opening pages that immediately drew me in: “capitalist altruist, metaphysical scientist, chess shark”; “handsome, wealthy, terrible driver, fast food addict”; “master of personal reinvention, marketing genius; turn-ons include masks, codenames.”
Over the last several years, I’ve gotten to know him better through our occasional online exchanges, and I also had the chance to work closely with him after he acquired and edited my most recent novel, Please Be Advised: A Novel in Memos, for 7.13 Books. Working together was an almost absurdly pleasant experience: Kurt very much got my sense of humor and had excellent instincts for the plot threads and characters in need of more attention.
In the following interview, Kurt discusses his role as acquisitions editor for 7.13 Books, his own writing practice, and the synergy between his authorial, editorial, and critical work. He also shares a number of tips for submitting manuscripts to literary presses, and he elucidates some of the pros and cons of publishing with an independent press.
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Christine Sneed: Were you first a fiction writer and later a book reviewer, or did these two skill sets evolve more or less in tandem?
Kurt Baumeister: This is a great question. I think my basic education probably helped to develop both interests and skill sets simultaneously, over time, but this question does leave me wondering whether there’s a chicken-egg relationship here and, if so, what it is. The impulse for humans to create must, in most of us, precede introduction to specific forms. I mean, theories of spontaneous generation and divine gifting aside, the impulse to create art (or anything really) has to come from somewhere initially, right?
For me, specifically, I’d say my earliest “literary” memories are of book reports then essays, which, it’s pretty easy to see, are some of the building blocks for criticism. You can’t really write something until you know how to write and have a sense of what that something might possibly be. Reading and dissecting the work of others helps you begin to understand all the pieces that make up something like a novel.
CS: Can you tell us about how someone gets started as a book critic, i.e. the best way to query and which journals to target?
KB: Reviewing is a crowded game at the moment, and I don’t expect that to change. Recently, the San Francisco Chronicle, for whom a few friends had been reviewing, scaled back their book coverage, which means freelance critics are now scrambling to get assignments even more than before. So, with criticism, I would not do what I normally suggest for writers, which is to start at the very top. It’s simply too crowded.
At this point, I’d say you might want to get to know a few editors at small journals via social media, places that may not pay but won’t actually charge you to submit reviews. I know this sounds insane, but there are journals I’ve noticed, out and about, charging writers reading fees for book reviews. I mean, if that’s not a kick in the ass to literature as a whole, I’m not sure what is. Aspiring critics should write a few reviews for smaller venues, so that you have a deck of sorts, then branch out to pitch bigger places. Check the website of a book reviewer/critic, and you’ll almost certainly find a history of their reviews, demonstrating the progression they went through in venues. Do likewise . . . as Alec Baldwin says in the film version of Glengarry Glen Ross.
CS: How did you become an acquisitions editor for 7.13 Books?
KB: I got to know Leland Cheuk, 7.13’s founder, a bit—well enough that I decided to try submitting a rather wild manuscript to the press. The book was/is a loose hybrid collection of poetry, fiction, and nonfiction I’d written over the years called Superman and the Seven Gods of Death. Leland rejected the collection because it wasn’t really in keeping with 7.13’s mission of publishing only fiction debuts, but he sent me a nice editorial letter lauding the material. He also told me he thought I’d bring an interesting perspective to 7.13 and asked if I wanted to join as an editor. I left the offer on the back burner for a bit, as I was trying to finish my second novel, Twilight of the Gods.
In the meantime, we grew to be better friends, and eventually the time seemed right to revisit the idea. Leland was all for it, though he was quick to point out that one important requirement of getting into publishing was a willingness to lose money. (He was laughing, but something told me he wasn’t joking. And he wasn’t. Ha ha.) I have to admit, though, I am one for one so far on not losing money. I hope to keep this profitability streak going in 2023 with James Reich’s The Moth for the Star, an ambitious metaphysical horror-thriller, and a sweeping anti-epic by Gemini Wahhaj entitled Mad Man, both publishing in the second half of ’23.
CS: What is something you wish more writers who submit manuscripts to 7.13 Books would do? And what do you wish they would not do?
KB: Learn how to write a query letter. I think some writers assume that if they’re not going for an agent, they don’t need to know how to write a query letter, that it’s essentially a waste of time. The first problem with that is you’re selling yourself short to start with: You should always go for the top in any endeavor, and to go for a literary agent, you have to know how to write a query. The second problem with the Waste of Time Theory is it’s sort of insulting to the presses you are submitting to, presses that are staffed by people querying agents and publishers themselves, people who have devoted time to learning how to write a query letter.
Another major “Do” is to research the marketplace and the press you’re submitting to. This echoes my last point in that I think writers assume if they’re querying a small press, they’re just gonna go ahead and let it fly out there, hoping for the best. Again, this runs the risk of alienating the editors and publishers you’re trying to appeal to. Finally, after you run your five thousandth spell-check, the last thing writers should do is check that the names of the presses and/or editors in the body of their email match the names of the presses and/or editors they are submitting to.
In terms of things not to do:
Don’t provide a one-page description of each of the short stories in your collection.
Don’t tell me what another editor said when they rejected the manuscript.
Don’t call your book a “fiction novel.” This may sound picky, but it’s always bugged the heck out of me, and I guarantee I’m not alone.
I could keep rattling these off, but as an editor I try to stay positive. You can check my Twitter feed for the occasional ill-considered dispatch from the slush pile.
(Recent 7.13 Books releases)
CS: How has being an editor influenced your own fiction writing?
KB: Being the last set of eyes on a piece of work forces you to be critical of it in a way writers themselves have trouble being. You’re able to look at elements like story and structure more clearly because you’re not as devoted to the prose, the particulars of the characters, and other idiosyncratic details. A lot of writers, particularly literary writers, get lost in their own prose, what stories mean to them personally, and character details they’ve plucked from real life. Applying this perspective to my own work, particularly the short stories I’m currently assembling into a collection, has helped me see pieces at their most essential level.
CS: From your editorial/publishing-industry professional’s perspective, since you began writing seriously and publishing your work, what are some of the biggest changes you’ve noted in the business?
KB: I started writing seriously after I graduated from college, with a BSc in accounting (ha ha!), but I’ve had very long fallow periods. I didn’t really send anything out when I was in graduate school. The whole process was so different then: You had to print material out, make copies, and send a self-addressed stamped envelope if you hoped for any reply at all, which usually just amounted to getting the manuscript back.
Clearly, the process is vastly different now and, I think, so much more user-friendly—though there’s still a lot of labor involved on both sides of the transom, but it seems to me there’s more thought involved in the labor now, rather than all the clerical tasks of photocopying, addressing envelopes, and trying to figure out how many stamps to use.
CS: What are the main benefits and challenges of publishing a book with an independent press?
KB: Well, let’s do the challenges first. You don’t have a corporation behind you, which means normally you don’t have a dedicated PR aide from your press. You don’t have the same sort of marketing/promo budget . . . or a marketing/promo budget at all, really. You have a harder time getting the trades to look at your book and a harder time still getting book-review editors to assign your book to someone who might actually read and/or like it.
Your press won’t normally print a thousand or two thousand or a hundred thousand promo copies and give them away to critics, librarians, general readers, booksellers, and, perhaps most importantly, contest entrants on your behalf.
Yet, in spite of all that, there are benefits to being with a small press. The primary benefits are in freedom: freedom from having to deal with seventeen different layers of corporate nonsense, and freedom to realize your artistic vision—whatever that is.
Another great one, Christine. Always brightens the day.